Рекламата на Gillette удри по токсичното однесување на мажите - некои се навредија

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вторник, 15 јануари 2019

Најмоќната реклама што сме ја виделе во последно време восхити многумина, но стана и мета на негативни критики.

Компанијата Gillette објави реклама која посочува на токсичното однесување на мажите. На удар се најдоа и мажите кои сексуално ги вознемируваат жените, прашање кое веќе некое време се актуализира со кампањата #MeToo.

Наместо користење на нивниот препознатлив слоган во последните 30 години „The best a man can get„, овој пат брендот го користи слоганот „Is this the best a man can get?“

“Boys will be boys”? Isn’t it time we stopped excusing bad behavior? Re-think and take action by joining us at https://t.co/giHuGDEvlT. #TheBestMenCanBe pic.twitter.com/hhBL1XjFVo

— Gillette (@Gillette) January 14, 2019

Рекламата поттикна онлајн дебата. Многу луѓе дадоа поддршка за тоа што брендот се обидува да ја поткрене свеста кај мажите за последиците од нивното насилно однесување, а со тоа и негативното влијание врз развојот на младата генерација.

Од друга страна пак борците за машки права велат дека со оваа реклама сите мажи се ставаат во еден кош и ова е навреда за нив.

Позитивни критики:

Once again, I'm very much okay with this shift in cultural standards.

"Be a good human" is getting ever-more commercially viable. I'm down with a future where it's cool to be protective and proactive at making the world better. https://t.co/iYsGxBQ9QF

— Mika McKinnon (@mikamckinnon) January 14, 2019

.@Gillette's new campaign thoughtfully and critically examines what "The Best a Man Can Get," the brand's iconic tagline, means today. A must watch. https://t.co/5WKmfferhl

— Arianna Huffington (@ariannahuff) January 15, 2019

https://twitter.com/spidervesre/status/1084965926640979975?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1084965926640979975&ref_url=https%3A%2F%2Fwww.indy100.com%2Farticle%2Fgillette-advert-toxic-masculinity-men-rights-activists-metoo-backlash-boycott-8728461

Screw toxic masculinity. This is an awesome step to take. Great ad.
*urge to shave things increases* https://t.co/ebAQ0ZsB0m

— Joaquín Baldwin (moved to 🦋 bluesky) (@joabaldwin) January 14, 2019

Thanks for this Gillette. I agree. We absolutely as men can do a better job instilling better morals and behavior overall with one another. Handing those core values down to our kids is paramount. And don’t tell me it doesn’t exist. Not all of us sure. But enough to change. https://t.co/3UVbnq2WtO

— Max Gonzalez (@GassyMexican) January 15, 2019

Негативни критики:

I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.
Let boys be damn boys.
Let men be damn men. https://t.co/Hm66OD5lA4

— Piers Morgan (@piersmorgan) January 14, 2019

I'd like to thank Gillette for reminding me how horrible it is to be man. This should sit well with your customers. NOT.

— Chuck Woolery (@chuckwoolery) January 14, 2019

Insulting most of your own customers by insinuating they're all would-be sexual abusers & creeps has to be one of the most original marketing campaigns in decades. https://t.co/IIXzqEcn3u

— Paul Joseph Watson (@PrisonPlanet) January 14, 2019

So nice to see @Gillette jumping on the “men are horrible” campaign permeating mainstream media and Hollywood entertainment. I for one will never use your product again. https://t.co/uZf7v4sFKm

— James Woods (@RealJamesWoods) January 14, 2019

Dear @Gillette: Some men are violent misogynists. Most are willing to die to protect our liberties and freedoms (including those of women). It is grotesque to repeatedly ascribe collective guilt onto half of humanity known as men. Being a man is not a disease nor a pathology. https://t.co/CAxGadDiD6

— Gad Saad (@GadSaad) January 14, 2019

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